Botox for Men or Brotox
‘Bro-tox’: Botox for Men
There has been a greater than 40% increase in the last 5 years in cosmetic procedures performed on men. Leading the list is Botox for men, or commonly referred to as ‘Brotox’ in the media. Botox has been the leading cosmetic procedure nationally for several years for women and now is becoming a leading procedure for men. Men see their girlfriends, wives, or significant others looking younger and having fewer wrinkles, and now, men want to be able to keep up with their partner. Also, men who are health-driven, in powerful positions, or interested in advancing at work have also filled plastic surgeon’s waiting rooms in hopes of getting the quick fix. Men who are comfortable with their masculinity admit that Botox just makes them look good and don’t need any other reasons.
There are 2 other similar medications to Botox: Dysport and Xeomin. The differences are marginal and I explain to patients that it’s like comparing Coke vs Pepsi vs RC cola. They’re all pretty much the same and though there are differences, they’re very small and negligible.
Botox for men has several appeals. It helps with lines on the forehead, the lines between the brows, and the lines around the eyes, commonly referred to as crow’s feet. In addition, in some men, Botox can give them a mild browlift which helps with the heaviness on their upper eyelids. This is very important and highly sought after by men because a mild browlift makes the eyes more open, which makes others perceive you as more awake, less tired, more involved, and alert…all important traits for men who are in sales positions or who are looking to be promoted and/or impress their boss. Also, the increase in technology and online business has made a younger, more tech-savvy work force desirable. For many men, ‘looking the part’ and staying competitive with a younger work force is more important than ever. Employers and bosses, such as CEOs, also have increasingly taken advantage of Botox for men as a tool to remain looking younger and less tired to accompany their powerful position.
Men who are into healthy living or working out also want to be perceived as full of vitality and energy…not slow or old. Having a more youthful look corresponds to feeling younger on the inside. A look perceived as ‘tired’, ‘angry’, or ‘stressed’, implies a lack of energy or an unapproachable personality. This doesn’t blend well with an energetic and youthful presence that many men work countless hours towards at the gym.
Botox for men minimizes forehead lines and lines around the eyes in a quick, 5 minute in-office procedure with no downtime and a greater than 98% satisfaction rate. The added benefits of looking more youthful, energetic, alert, powerful, and healthy are great bonuses, and to a man, priceless.
For more information, visit our website at www.northsideplasticsurgery.com or mmliftatlanta.com.
